The Bouillon Bag

Agencies: MullenLowe UK Deutsch NY


2023 is the year of the teeny tiny handbag, held by the likes of Cardi B and Gigi Hadid, and with that trend comes a valid question: what would you even put in that thing? Knorr, a brand that is synonymous with great taste, has the perfect answer - the Knorr Bouillon cube.

This professional campaign titled 'The Bouillon Bag' was published in Italy and United States in December, 2023. It was created for the brand: Knorr, by ad agencies: Deutsch NY and MullenLowe UK. This Film, OOH Outdoor, and Print media campaign is related to the Food industry and contains 3 media assets. It was submitted 4 months ago by Sarah Okrent of MullenLowe Group.


Lead Creative Agency: MullenLowe UK
Secondary Creative Agency: Deutsch NY
Global Chief Creative Officer: Jose Miguel Sokoloff
Chief Creative Officers: Nicky Bullard / Samira Ansari
Global Creative Director: Carlos Andres Rodriguez
Global Business Director: Alan Bell
Global Account Directors: Rebecca Morris / Sherneur Coutinho
Global Strategy Director: Jonny Gadd
Strategy Director: Denis Camargo
Creative Directors: MyTran Dang / Jeff Good
Art Directors: Tarik Bedevi
Senior Producer: Maria Singh
Creative Operations Director: Jeremy Gelade

Company: Unilever
Brand: Knorr
Chief Marketing of Nutrition: Robert De Vreede
Global Brand VP: Frank Haresnape
Global Masterbrand Director: Niek De Rooij
Global Media Director: Valerie Morfitis
Head Of Marketing: Nicky Neerscholten
North America Marketing Lead: Gina Kiroff
Brand Manager North America: Jenna Dowd
Public Relations & Brand Communications Strategist: Jena Sussman
Head of Marketing Food Italy: Mariangela Capolupo
R&D Food Chef and Product Technologist: Anna Ferrari
Assistant Brand Manager Nutrition: Melissa Passeri

Director/Photographer - Sean De Sparengo
Production Company – Curious Productions
Production Company Producer – Lee Sands
Production Company Producer – Harley Brooks
Post Producer - Tom Gibson
Editors/Grade – c/o Curious Productions
Retouching – c/o Curious Productions
Sound – Jungle Studios

Bag Production
Model Making – Juicy Fruits – Steven Wheeler
Bag Designers - Decouture Design - Massimo Mariotti

PR Agency – Edelman Italy
Luana Maltese – Vice President
Erika Introini – Influencer Marketing Manager
Laura D’onofrio – Account Executive
Irene De Bernardi – Earned Media Specialist

Influencer Agency – ITB Worldwide
Hannah Scott – Account Director
Tene Ikomi – Account Executive

PR Agency - Edelman US
Carly Serrano, Senior Vice President
Marissa Redling, Senior Account Supervisor
Grace Ahlering Busch, Account Supervisor
Maria Schmitz, Account Executive
Charly Rok, Vice President, Earned Media

Gustave Roussy


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