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Mattel sent The Body Shop a cease-and-desist order, demanding to pull the self-esteem posters featuring Ruby - a rubenesque anti-Barbie - from American shop windows, because she was insulting to the real Barbie. Then, in Hong Kong, posters of Ruby were banned on the Mass Transit Railway because authorities said that in her nude (albeit nippleless and pubic-hair-free) condition, she would offend passengers. One shop in the US was forced to take down a Ruby poster after a mall patron said his daughter had been traumatized by seeing it.
This NSFW professional campaign titled 'The Body Shop' was published on October 30, 2005. This Print medium campaign is related to the Health industry and contains 1 media asset. It was submitted almost 18 years ago.