The BlueMotion Label

Agency: Ogilvy


To promote the eco-conscious thinking behind Volkswagen's BlueMotion brand, we developed a print insert that helps save paper, not waste it. Watch the case video:

This professional campaign titled 'The BlueMotion Label' was published in South Africa in September, 2012. It was created for the brand: Volkswagen, by ad agency: Ogilvy. This Direct medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted about 11 years ago.


Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Art Director: Prabashan Gopalakrishnan Pather
Copywriter: Sanjiv Mistry
Producers: Cathy Day, Lara Bothma
Account Management: Jason Yankelowitz, Greg Tebbutt, Lauren Baker
Production Company: Platypus Productions


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