St Matthew-in-the-City

The blessed outdoor ad

Agency: TBWA


Couldn't make it to church on Christmas? That's OK. You still have a shot at absolution - if you live in Auckland, New Zealand. St. Matthew in the City, a progressive Anglican church famous for its ad stunts, blessed a TBWA Tequila billboard during services the previous Sunday. It's been up outside the church ever since, offering locals a drive-by blessing. If you happen to be walking by, you're encouraged to touch the ad, for extra blessedness.

This professional campaign titled 'The blessed outdoor ad' was published in New Zealand in January, 2011. It was created for the brand: St Matthew-in-the-City, by ad agency: TBWA. This Ambient medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 13 years ago.


Advertising Agency: TBWA Tequila, Auckland, New Zealand
Executive Creative Director: Andy Blood
Creative Director: Tara McKenty, Iain Nealie
Art Director: Beth O\'Brien
Copywriter: Tom Darlow


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