Dietz & Watson

The Bird Dog

Agency: RTO+P


Philadelphia Eagles Fans can never have too much fuel for their fandom, and a typical frank won’t cut it this time around, so Dietz & Watson is introducing Philadelphia to the Eagles very own special frank, The Bird Dog. With a little extra Philly kick, the delicious recipe consists of either Dietz & Watson Beef Frank or Jalapeno Cheddar Frank, topped with provolone, crunchy fried onions and long hots, and nestled into an Eagles-green bun.

Dietz & Watson has been Philly proud since 1939. They’re born and bred in Philadelphia, and the fabric of the city is woven into the DNA of the company. For over 80 years they’ve been making premium meats and cheese the right way, even if it’s the hard way. As an official partner of the Philadelphia Eagles, they want to do more than just cheer along with the legions of fans in the city… they want to feed them.

This campaign will carry on as long as the Eagles continue their season, with their branded Bird Dogs food truck visiting different PhIladelphia neighborhoods throughout the playoffs handing out free Bird Dogs, as well as themed apparel.

That being said, the deeper into the playoffs the Eagles go, the more Bird Dogs there will be. If they make it to the NFC Championship game, D&W will host a Bird Dog’s rally prior to kick off, and a sponsored watch party if they make it to the Super Bowl.

Developed by long-term partner, Red Tettemer O’Connell + Partners (RTO+P), the Bird Dogs activation will be supported on social media, through Instagram, Twitter and Tiktok with shared images and videos from the events, along with alerting fans as to where the Bird Dogs truck will park next, as the Eagles fly through their wins.

This professional campaign titled 'The Bird Dog' was published in United States in January, 2023. It was created for the brand: Dietz & Watson, by ad agency: RTO+P. This Integrated medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 1 year ago.


AGENCY Red Tettemer O’Connell + Partners
Co-Chief Creative Officers: Steve Red, Steve O’Connell
Executive Creative Director: Todd Taylor
Group Creative Director: Ari Garber
Art Director: Max Gold
Copywriter: Roman Manning
Account Management: Carla Mote, Susan Fortin Baraczek, Caity Smith, Riley Gilbert
Brand Strategy: Vann Madison
Producers: Tori McNally

CLIENT Dietz & Watson
Marketing: Lauren Eni Canseco, Devon Diehle, Katie Atchison, Jesse Lieblein

Director: Todd Taylor
Production Company: RTO+P Makers
Post Production: RTO+P
Editor: Chip Schofield


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