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NordVPN

The Binary Labyrinth

School: School of the Art Institute of Chicago

Description

People exchange privacy online for the convenience of service. The illusion of having autonomy over what we choose to trade becomes the justification for the chances we take. However, the truth is that we no longer have control over personal information once we go online. Every move we make deprives a bit of our privacy. The Binary labyrinth is an interactive campaign for proposed client NordVPN to provide an intricate maze that allows users to engage with as an 'internet user' along the way. Their goal is to exit the maze but in the end, they will realize that there is no way out, regardless of their decisions and compromises. Users will be trapped at the center of the system

This student campaign titled 'The Binary Labyrinth' was published in United States in November, 2019. It was created for the brand: NordVPN, by ad school: School of the Art Institute of Chicago. This Print medium campaign is related to the Electronics, Technology, Professional Services, and Public Interest, NGO industries and contains 2 media assets. It was submitted almost 3 years ago by Design Student : Huixin Xian.

Credits

Advertising School: School of the Art Institute of Chicago, United States of America
Art Director: Huixin Xian

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