The Big Heist – Keyvolution by ABLOY

Agency: SEK


Finland-based locking and access management brand ABLOY has launched a brand film campaign to highlight the digitalisation of the age-old key and lock.

ABLOY introduced its first keyless, mobile-use access management solution in 2020, followed by further launches in 2021 and 2022. To position itself as a pioneer in the digitalisation of locking, ABLOY – with the help of creative agency SEK – coined the notion of “keyvolution”. With the term, the brand communicates an overarching, intriguing story about the ongoing technological development.

So far, the communication has mostly been targeted at niche, professional target audiences. Now ABLOY has rolled out the keyvolution campaign for wider audiences globally.

“It’s keyvolution, baby!”

This professional campaign titled 'The Big Heist – Keyvolution by ABLOY' was published in Finland in October, 2022. It was created for the brand: Abloy, by ad agency: SEK. This Integrated medium campaign is related to the Electronic Devices industry and contains 1 media asset. It was submitted over 1 year ago.


Advertised brands: ABLOY
Advert title: The Big Heist – Keyvolution by ABLOY
Advertising Agency: SEK
Executive Creative Director Jarno Luotonen
Senior Creative Copy: Rami Utriainen,
Creative AD: David Cleveland
Project Directors: Hanna-Maija Paronen, Lasse Väänänen
Communications: Tomi Ertovaara, Sara Pitzén
Client Director, Head of B2B: Teija Laine
Production: SEK Osasto
Producer: Katariina Kangas
Director: Pekka Hara
DOP: Daniel Lindholm
Production Coordinator: Milja Kipahti
Edit: Vesa Tiukkanen
VFX: Gabriel Boicel
Analytics, Search Engine Marketing and Optimisation: Quru
Media plan: Dagmar


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