We used a special graphic technique which created an optical illusion, combining two messages in one billboard. Each message was revealed from a different distance, simulating the exact effect of bifocal glasses.
This professional campaign titled 'The Bifocal Optical Illusion' was published in Israel in July, 2015. It was created for the brand: Super-Pharm, by ad agency: Saatchi & Saatchi. This Outdoor medium campaign is related to the Health industry and contains 1 media asset. It was submitted over 7 years ago.
Advertising Agency: BBR Saatchi & Saatchi, Israel
VP Creative: Nadav Pressman
Creative Director: Idan Levy
Creatives: Ronen Kornberg, Niv Herzberg