In 2022, Renault became the new premium partner of Roland-Garros. Renault imposes its style and logo on the tournament, playing with the lines of the court and uniquely installing its emblem, even on the net. This partnership is a perfect opportunity for both brands to promote their common ambition: to make France shine in the world.
For this second year, Renault will empower this partnership with an exceptional film.
The Best Season of the year
Roland-Garros is one of the major moments in the sports’ world. An eagerly awaited event, during which the eyes of the whole world are turned to Paris and La Porte d'Auteuil. It’s a suspended, exciting moment that makes us all want to tread the clay court with a racket in hand. For this second year of partnership, Renault will transport us into the euphoria of this magical moment... almost as magical as Christmas.
In this dreamlike film, the clay falls from the sky like snow, covering the streets and cities around the world. From Europe to Asia, passing through Latin America, amateur and professional players from all over the world celebrate the arrival of the Roland-Garros season. With a racket in hand, the whole planet starts playing tennis in the street, on rooftops, in the forest, and in gardens all covered in clay.
Renault opens the best season.
This professional campaign titled 'The Best Season of the year' was published in France in May, 2023. It was created for the brand: Renault, by ad agency: Publicis Conseil. This Integrated medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted 5 months ago.