Description
THE BEST GIFT
During Christmas and New Year's in Puerto Rico, traffic accidents increase due to heavier traffic, celebrations, and alcohol consumption. Despite efforts in 2024, fatal accidents remain a constant challenge.
At Mazda Puerto Rico, we believe that not all gifts are welcome this season, but responsibility—for yourself and other drivers—will always be the best gift.
This Christmas, we turned art into a powerful message, drawing a parallel between wrapping paper and a crashed car to encourage Puerto Ricans to reflect on the importance of driving responsibly.
This professional campaign titled 'The Best Gift' was published in Puerto Rico and Uruguay in December, 2024. It was created for the brand: Mazda, by ad agency: WILD Fi. This Digital and Print media campaign is related to the Automotive industry and contains 3 media assets. It was submitted 4 months ago by Sr Creative Director & Partner: Enzo Mansilla of WILD FI.
Credits
Chief Creative Officer Latam: Juan Pablo Álvarez
Executive Creative Director: Germán Ferrés
Creative Art Director: Yamil Sahid
Sr. Creative Copywriter: Martín Tenaglia
Creative Copywriter: Massiel Vargas, Rebeca Alicea
Sr. Art Director: Renzo Saxlund
Creative Designer: Manuel Curi
Managing Director: Rossy Masses
Client Partner Director: Cristina Palmer
Client Partner: María del Mar Viera, Florencia Tiraboschi
Strategy Director LATAM: Enzo Mansilla
Strategy Director PR/UY: Micaela Pfeffer
Sr. Strategist PR/UY: Marcos Mateo
Sr. Business Intelligence Director: Lil Larroque
Data Analyst: Camila Arbiza
Sr. Social Manager: Paula García
Sr. Media Director: Alejandra Milone
Sr. Campaign Manager: Braian Jobse.
Sr. Media Planner: Celeste Santillan.
Media Planner: Mateo Rodríguez
Client: Bella Group
Brand Manager: Liza Umpierre
