The Beer Flag
Agency: MullenLowe Group
To celebrate International Beer Day, ABInBev’s Aguila Beer, Colombia’s leading beer brand, has created The Official Flag of Beer to honor the golden liquid. The symbol will ignite a movement that will invite people to share their reasons for celebrating with beer on its official day. From today, people can visit the Aguila website to share their dedications to the beverage on a flag that looks like a beer. The image can be shared via social media using a dedicated hashtag, #ABeerToastForTheBeer (#BrindoPorLaCerveza in Spanish). Led by Aguila Beer, the initiative has now seen a number of prominent beer brands join the campaign such as Corona, Budweiser, Stella Artois, Beck’s, Club Colombia, Pilsen, Costeña, Cola&Pola and Poker among others.
This professional campaign titled 'The Beer Flag' was published in Colombia in August, 2020. It was created for the brand: AB inbev/Cerveza Aguila, by ad agency: MullenLowe Group. This Digital medium campaign is related to the Alcoholic Drinks industry and contains 4 media assets. It was submitted almost 3 years ago by Senior Global Marketing & Creative Council Manager: Tom Belcher of MullenLowe Group.
Advertising Agency: MullenLowe SSP3, Bogota, Colombia