ADVERTISING

Ubisoft

The Beat

Agency: BBDO

Description

THE CHALLENGE:
Show everyone that the Just Dance Franchise is one of the most fun and exciting dance experience you could have.
THE AMBITION:
Create a campaign driven by a single objective: give people an irresistible urge to dance.
THE STRATEGY:
With Just Dance 2019, there is a beat behind every great moment in life, a natural momentum to keep dancing whatever the age or whatever the reason.

This professional campaign titled 'The Beat' was published in France in October, 2018. It was created for the brand: Ubisoft, by ad agency: BBDO. This Film medium campaign is related to the Gaming industry and contains 1 media asset. It was submitted over 3 years ago.

Credits

Advertising Agency: CLM BBDO, Paris, France
Executive Creative Director: Matthieu Elkaim
Creative Directors: Benjamin Dessagne, Stephanie Santana
Art Director: Clement Payen
Copywriter: Linnea Kavsjo
Head of Production: Julien Sanson / BBDO Paris
Producer: Morgane Bohn / CLM BBDO
Vice-President: Emmanuel Devezeaux De Rancougne / Proximity
Account Director: Nicolas Carlotti / CLM BBDO
Account Managers: Lucie Lavrard, Anais Courbez / CLM BBDO
Strategic Planner: Nicolas Orsoni / Proximity
Production House: La Pac
Producer: Jerome Denis
Head of Production: Eric Lipchitz
Executive Production: Jacob Swan Hyam
Director: Gary Freedman
DoP: Mauro Chiarello
Post Production: Editors, Back up
Sound Design / Mix: THE
Post Producer: Laurence Lelong

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