It’s the fourth consecutive time that Formula 1 Mercedes-AMG Petronas team won the World Championship. An extraordinary result, especially because the challenge was against the only true legend of world circuits: the Ferrari. For this reason, we wanted to celebrate the victory with a tribute to the “Cavallino Rampante” to underline Ferrari greatness in relation to Mercedes-Benz victory because “The value of a victory is to be found in the greatness of the opponent."
This professional campaign titled 'The Battle Continues' was published in Italy in October, 2017. It was created for the brand: Mercedes-Benz, by ad agency: Gruppo Roncaglia. This Digital medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted almost 5 years ago.
Advertising Agency: Gruppo Roncaglia, Italy
Creative Director: Carla Leveratto
Creative Supervisor: Marco Fresta
Senior Copywriter: Bruno Puntura
Client Service Director: Lorenzo Lorato
Account Supervisor: Federico Lombardi
Video Editor: Elisa Lucaccini