Description
For over a century, Campari has stood as a symbol of timeless elegance and craftsmanship. At its core lies the Negroni, a cocktail of perfect balance and sophistication.
Campari partnered with acclaimed Danish actor Mads Mikkelsen, who stars as The Bartender, a figure of precision and individuality. Set in an elegant bar, the story unfolds as he crafts the classic aperitivo with ritualistic care. Every detail, from his deliberate movements to the final creation’s allure, elevates mixology into an art form, mirroring the craft of filmmaking. The film seamlessly blends Campari’s heritage with bold innovation, inspiring audiences to embrace their own Red Passion.
This professional campaign titled 'The Bartender' was published in Italy and Multinational Worldwide in May, 2025. It was created for the brand: Campari, by ad agency: AKQA. This Content, Digital, and Film media campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted about 1 month ago.
Credits
Agency: AKQA
Managing Director: Umberto Basso
Director of Client Services: Paolo Mussi
Senior Account Director: Monik Ruffo
Creative Director: Davide Limido
Art Director: Guido Battistoni
Senior Author: Elena Viale
Strategist: Fernanda Moretti
Senior Content Marketing Manager: Federica Campa
Production Company: &Friends
CEO: Tom Maberly
Head of Production: Harvey Palmer
Producer: Lucie Lerkkanen
Creative Director: Harry Woulds
Director: Martin Werner
DOP: Nicolaj Brüel
1st AC: Lionel Fornini
2nd AC: Emmanuelle Vivier
DIT: Cedric Laty
Gaffer: Laurent Brisse
Spark: Quentin Borgogno
Spark: Julien Laurent
Key Grip: Sebastien Michelon
Sound Recordist: Grégory Wintrebert
Runner: Stephane Boulesteix
Editor: Frederik Marbell
Colourist: Sam Gilling
Sound designer: Tom Guest
