The Ball is in Her Court

Agency: VMLY&R


2019 Clio Juror: Debbi Vandeven
Bumble, the woman-first social network, and Serena Williams, came together for the brand’s first-ever Super Bowl spot. The campaign worked to create a global movement celebrating women making the first move - in love, in life, and in business.

This professional campaign titled 'The Ball is in Her Court' was published in United States in February, 2019. It was created for the brand: Bumble, by ad agency: VMLY&R. This Film medium campaign is related to the Professional Services industry and contains 1 media asset. It was submitted about 5 years ago.


Advertising Agency: VMLY&R, Kansas City, USA / VMLY&R, New York, USA
Global Chief Creative Officer: Debbi Vandeven
VP, Executive Creative Director: Nathalie Brown
Executive Creative Director: Allison Pierce
Brand Agency of Record: FlyteVu / Nashville
Partner and Co-Founder: Laura Hutfless
Partner and Co-Founder: Jeremy Holley
Account Lead: Whitney Byerly
Account Lead: Liz Ivy
Public Relations: Natalie Logan
Digital: AJ Hart
Executive Producer: Melissa Barany
Producer: Kelli Shannon
Executive Music Producer: Theresa Notartomaso
Associate Creative Director: Meredith Kinee
Associate Creative Director: Rachel Cuyler
Art Director: Kylie Vandeven
Executive Director, Global Office of the CEO: Shali Wade
Managing Director, Client Engagement: Stephanie DeCelles
Supervisor, Client Engagement: Amber Allen
Chief Strategy Officer: Amy Winger
Director, Strategy & Insights: Miriam Raisner
Production Company: Little Minx
Director: AV Rockwell
Director of Photography: Malik Sayeed
Editorial: Rock Paper Scissors
VFX Production & Creative: The Mill
Colour: Company 3
Music Arrangement: Barking Owl Sound
Sound / Mix: Heard City, Evolution Audio, Production Alley


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