"Backup Backup" :30
"Backup Backup" still image
Description
When quarterbacks are having an off day, there is a backup waiting on the sideline for the chance to get the job done for the team. What if everyday life for normal people worked this way? What would it be like if with any project or chore you had difficulty with, a backup could come in, take your place and finish what you started?
That’s what Progressive’s new NFL campaign – The Backup – explores, with the help of some of the league’s long-standing backup quarterbacks including Josh Dobbs, Jacoby Brissett, Case Keenum, and Colt McCoy. Each QB will be featured in a unique spot, all reinforcing that while backups may not be waiting to step in with an assist in real life, Progressive provides coverage that you can count on for your home and auto.
The new spots, created by Arnold Worldwide, will roll out beginning on 9/5 during the NFL season opening game. The first in the series to debut, “Backup Backup,” features a dad struggling to successfully park a trailer in the driveway as his family looks on. When it becomes clear that he’s not going to get the job done, Case Keenum steps in to offer him, well, some much-needed backup.
This professional campaign titled '"The Backup"' was published in United States in September, 2024. It was created for the brand: Progressive Insurance, by ad agency: Arnold Worldwide. This Film medium campaign is related to the Insurance industry and contains 2 media assets. It was submitted 2 days ago by Founder: Kristen Bryan of KBPR.
Credits
Client: Progressive Insurance
Agency: Arnold Worldwide
Chief Creative Officer: Sean McBride
Chief Client Officer: Val Bettini
SVP, Group Creative Directors: Gregg Nelson, Mike Sullivan
Assoc. Creative Director: Sarah Shellaberger
Assoc. Creative Director: Dylan Meagher
Executive Producer: Pat Carney
Assistant Producer: Maria Torres
Marketing: Andrew Arnot, Alex McSweeney, Emily Neal
Project Manager: Samantha Trythall
SVP, Head of Business Affairs: Lisa Belden Colucci
Senior Business Affairs Manager: Elyssa Ahern
Production:
Production Company: Prettybird
Director: Paul Hunter
Line Producer: Pete Vitale
Editorial House: Cosmo Street Editorial
Editor: Aaron Langley
Assistant Editor: Jared Zygarlicke
Post Producer: Paolo Solarte
Visual Effects: Zero VFX
Sound Design: Mike Secher/Soundtrack Group
Music: Singing Serpent
Color: Rob Bessette, The Color Refinery
