The answer lies within the story.

Agency: TAC Universe

Deep within you, there are voices pulling you in different directions. It's okay to reach out to someone who understands. Sharing your thoughts can guide you toward answers and relief. Shezlong is here to listen.

Every single day, the girl carries a heavy load that no one seems to notice. She navigates through situations that she keeps hidden, her struggles unseen and misunderstood by those around her.

The troubles are growing, while the understanding is shrinking. With each passing day, the gap between you two widens.

Behind your child's smile, there are battles they might not reveal. Remember, their challenges are real and deep, so please, hold their heart tenderly.

Night time is when everything feels heavy for me. The noise of my thoughts won't let me rest, and sleep seems so far away.

There are calls in life that you must pick up. Ignoring them isn't an option, because their effects can be... boundless.


About Shezlong: The first and largest Arab online psychotherapy platform in the world.

Campaign Concept:

They say in order to give the right solution you have to listen and react...
shezlong may be the solution to mental illness problems.
talking about your problems can release pent-up feelings. talking to an expert will help you to find a solution to the problem.

ignoring your problems will never help,things will get worse.

Content Cluster:

Teaser Phase: For each copy we’ll be starting with the video, to highlight the problem that people can relate to.
Then we’ll be having an engagement post to push people to talk and we’ll ask them to leave their related questions and doctor from our side will be answering them on live.

It will be such a revealing, as we normalize the mental disorders and it’s okay not to be okay all you have to do is to talk to a specialist that can help you.
Then we’ll be having an engagement post that people will be asking any questions and doctor from our side will be answering them.

This professional campaign titled 'The answer lies within the story.' was published in Egypt in August, 2023. It was created for the brand: Shezlong, by ad agency: TAC Universe. This Design and Digital media campaign is related to the Health industry and contains 6 media assets. It was submitted 8 months ago by Creative Strategist: Fady George of TAC Universe.


Client: Shezlong [Mohamed Alaa]
Agency: TAC Universe [Moustapha Zaalouk Omar Essam Osman]
Director: Hussam Hamed
DOP: Amr Sallam
Creative Team Lead: Ali Abdeldaym Taha
Creative Team : Abdelrahman Radwan Nada Khaled
Account Manager: Yasmine Hashish
Post Production House: VIVID Studios
Editor: Hussien Mokhtar
Coloring: M Sami Nassar
Photographer: Ahmed Sami
Production Manager: Ahmed Fawzy
Art Director: Fatma Salah El Emary
Assistant art Director: Raghda Abdelhalim
Casting: Khadega Rehab
Stylist: Israa Fekrii
1st AD: Fares Hussam
Focus Puller: Mohamed Hamzon
2nd AD: Salma Nasser
Director's Producer: Nada Felaefel
Sound design and Mixing: [Hosny Ali] The Garage Sound studio


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