Description
What if a residence meant more than shelter it meant story?
Marklinica reimagined Ruhama as architecture turned narrative where design preserves heritage while elevating contemporary life.
The challenge:
To craft an identity inspired by Andalusian beauty that feels premium and authentic without falling into cliché or ornamentation.
The solution:
Identity was traced through architecture. Refined Arabic calligraphy merges with tile-based geometry; ceramic blues, warm terracotta, and sun-washed whites recall Mediterranean courtyards. Patterns echo arches and gardens. Typography balances structure with soul modern in form, poetic in detail.
Art direction:
Every element was treated like built space: signage framed as entryways, surfaces catching natural light and shadow, finishes tactile yet composed. Nothing screams. Everything settles with grace.
From wayfinding to keycards, brochures to façade plates Marklinica designed a brand where Ruhama becomes more than a compound.
It becomes a place you return to even before you arrive.
This professional campaign titled 'The Andalusian Echoes in Every Corner' was published in Oman in July, 2025. It was created for the brand: Ruhama, by ad agency: Marklinica. This 360°, Design, and Digital media campaign is related to the Real Estate industry and contains 15 media assets. It was submitted 3 months ago by CEO : Rana Mohsen of Marklinica Agency.
Credits
Art Director: Rana Mohsen
Brand Designer: Rowan Hamada
Branding Agency: Marklinica