Description
In the 2026 Year of the Fire Horse, raw celestial energy meets the pavement. This work visualizes the Chinese zodiac spirit not as a myth, but as the literal horsepower driving modern drifting culture. BFGoodrich provides the essential grip—the point where ancient tradition is harnessed into controlled, high-speed friction. It is a tribute to a legacy that refuses to be tamed.
This professional campaign titled 'CNY - The Ancestral Performance' was published in Indonesia in February, 2026. It was created for the brand: BFGoodrich, by ad agency: LUP. This Design, Digital, and Static Images media campaign is related to the Automotive and Personal Transportation industry and contains 1 media asset. It was submitted about 10 hours ago by Creative Director: Irfan Zayanto of Lup Jakarta.
Credits
Advertising Agency: Lup Jakarta
Executive Creative Director: Albert Chan
Creative Director: Irfan Zayanto
Creative Group Head: Fasshan Armia
Senior Art Director: Kevin June
Senior Graphic Designer: Anggun Rahmawati / Mevlevi Rumi
Copywriter: Darrel Girasto
