Clio Awards

The Anatomy of Great Creative

Agency: Grey Health and Wellness


Does winning a Clio Health demand something extra? Is your brain wired differently? Do you need more grit? What leads to better, bolder work?

We needed an answer. And so, what began as a fundamental question mutated into a whimsical dissection.

After digging in and digging out, we found that's a matter of just being built differently. Our playful idea helps creatives look within, find their greatness, and show us what they’re made of. All by entering the Clio Health Awards.

This professional campaign titled 'The Anatomy of Great Creative' was published in United States in November, 2022. It was created for the brand: Clio Awards, by ad agency: Grey Health and Wellness. This Digital and Print media campaign is related to the Health and Pharmaceutical industries and contains 1 media asset. It was submitted over 1 year ago.


Studio: Grey Health and Wellness
Chief Creative Officer: Tim Jones
Worldwide Chief Creative Officer: Javier Campopiano
Group Creative Directors: Josh Eastman, Laura Potucek, Guy Bricio
Associate Creative Director Copy: Sahar Sehgaal
Associate Creative Director Art: Sttenio Costa
Comp Illustrator: Maria Capolongo
3-D Artist: Untitled Army


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