The Amazing Adventure of Choosing a Used Car

Agency: Miguelivanov


Released on 8th of May 2023, this might be the first ever commercial resulting from a symbiosis of classical filming and AI technologies.
The commercial shows a hero traveling through the universe of the app in search of his dream car. The visual effects, generated with the help of AI, aim to convey the idea that with the help of advanced technological solutions the hero gets more freedom and more information to avoid dubious deals. "Find your car on Drom!" - this simple advertising message has been transformed into an impressive visual adventure.

This professional campaign titled 'The Amazing Adventure of Choosing a Used Car' was published in Kazakhstan in May, 2023. It was created by ad agency: Miguelivanov. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted 4 months ago by creative director: Daria of Miguelivanov.


Advertising Agency: Miguelivanov, Bordeaux, France
Production Company: Colabalab х Urpaq, Almaty, Kazakhstan
AI Production Company: Sabatovsky, Almaty, Kazakhstan
Creative directors: Miguel Ivanov, Daria Sherstobitova
Director: Miguel Ivanov
Co-director: Den Freeman
DoP: Vladislav Sabatovsky
Producers: Mira Shapayeva, Askar Satybayev
Post production supervisor: Vladislav Sabatovsky
Color grading: Evgeniy Ten
CG & VFX: Azamat Sayfullaev
Neural Networks: Vladislav Sabatovsky
Sound: Alexander Glazkov


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