The all-new SANTA FE World Premiere

Agency: Innocean


Under the concept 'Open for More', the all-new SANTA FE was revealed in the region of Santa Fe, New Mexico to commemorate SANTA FE's heritage. Throughout the film, SANTA FE proposes to expand everyday experiences by connecting both city and nature, inside and outside.

Bridging the inside and the outside.
Thriving in bustling cities and the great outdoors,
effortlessly crossing between their boundaries.

Open a new chapter of your life
to experience more.

Open for More

This professional campaign titled 'The all-new SANTA FE World Premiere' was published in Germany, South Korea, and United States in August, 2023. It was created for the brand: Hyundai, by ad agency: Innocean. This Digital and Film media campaign is related to the Automotive industry and contains 1 media asset. It was submitted 4 months ago.


Advertising Agency: INNOCEAN, Seoul, Korea (Republic of)
Film Production Company: Planit Production
Creative Director: Sungchul Kwon
Assistant Creative Director: Taeseok Lee
Sr. Art Director: Yujin Jeong, Sangjun Park, Daehyun Choi, Jongsu Choi
Sr. Copywriter: Hyunwoo Park
Account Director (Team Leader): Euisung Ha
Sr. Account Executive: Dajeong Jeong
Account Executive: Yurim Kim
Director: John Park
DOP: Jared Fadel
Executive Producer: Hyoungjoon Park, Dongwook Yun
Producer: Chiyoon Kim


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