The Adventurous Potholes - Mountain
The Adventurous Potholes - Lake
The Adventurous Potholes - Desert
Description
According to a 2022 report by the Greek Ministry of Infrastructure and Transport, potholes are a widespread issue, particularly on local and regional roads that receive less frequent maintenance compared to national highways. In urban areas, approximately 30% of streets reportedly suffer from potholes and other surface damage, with the extent varying based on the local municipality’s budget and maintenance frequency. With the Hyundai SANTA FE, you have a car designed for both city streets and off-road retreats, a reliable companion for worry-free rides.
This professional campaign titled 'The Adventurous Potholes' was published in Greece in November, 2024. It was created for the brand: Hyundai, by ad agency: McCann Worldgroup Greece. This Print medium campaign is related to the Automotive industry and contains 3 media assets. It was submitted 9 days ago.
Credits
Executive Creative Director: Aleka Papadia
Creative Director: Panos Pagonis
Art Directors: Michalis Alexiou / Konstantinos Tsagkakos / Vivian Kalomoiri
Copywriter: Eleni Perperidou / Despina Karakosta
Account Director: Irene Anagnostopoulou
Account Executive: Efi Kanavou
