ADVERTISING

Hyundai

The Adventurous Potholes

Agency: McCann Worldgroup Greece

The Adventurous Potholes - Mountain

The Adventurous Potholes - Lake

The Adventurous Potholes - Desert

Description

According to a 2022 report by the Greek Ministry of Infrastructure and Transport, potholes are a widespread issue, particularly on local and regional roads that receive less frequent maintenance compared to national highways. In urban areas, approximately 30% of streets reportedly suffer from potholes and other surface damage, with the extent varying based on the local municipality’s budget and maintenance frequency. With the Hyundai SANTA FE, you have a car designed for both city streets and off-road retreats, a reliable companion for worry-free rides.

This professional campaign titled 'The Adventurous Potholes' was published in Greece in November, 2024. It was created for the brand: Hyundai, by ad agency: McCann Worldgroup Greece. This Print medium campaign is related to the Automotive industry and contains 3 media assets. It was submitted 9 days ago.

Credits

Executive Creative Director: Aleka Papadia
Creative Director: Panos Pagonis
Art Directors: Michalis Alexiou / Konstantinos Tsagkakos / Vivian Kalomoiri
Copywriter: Eleni Perperidou / Despina Karakosta
Account Director: Irene Anagnostopoulou
Account Executive: Efi Kanavou

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.