Ace Hardware Ace

The ACE Paper Plantation Card

Agency: GMASCO Marketing Communications


CE, the hardware and lifestyle store in UAE wanted more mileage for its outdoor and gardening range.

Generating excitement for a Do It Yourself gardening product is no easy task, especially when it involves getting Non DIY customers in the UAE - into the act.

Our 'Paper Plantation Card' attempted to get the customer involved with the magic of gardening.

We created the ACE Paper Plantation Card, a special Card made out of garden seeds. It invited people to experience the magic of gardening by planting it and over time, seeing plants grow from it, while inspiring them to gain more ideas from the Catalogue.

The Cards were inserted into pots as pick-up pieces of literature owing to their unusual design and curiosity - further encouraging pick-up and participation.

This professional campaign titled 'The ACE Paper Plantation Card' was published in United Arab Emirates in January, 2018. It was created for the brands: Ace and Ace Hardware, by ad agency: GMASCO Marketing Communications. This Content, Direct, and OOH Outdoor media campaign is related to the House, Garden and Household Products industries and contains 1 media asset. It was submitted 4 months ago by Content Head & Senior Creative: Cherry Koshy of Al-Futtaim Health.


Associate Creative Director/ Senior Copywriter/ Conceptualiser: Cherry Koshy
Senior art Director: Cesar Bautista
Client Servicing: Brain Afonso
Production: Umesh Nambiar
Agency: GMASCO Marketing communications, UAE


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