901 Silver Tequila

The 901 Big Idea

Agency: White Space


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901 silver tequila wanted to celebrate the date that also shared it's namesake. The countdown to 901@9:01on9/01 started over a month before the actual date, and on 9/01, at exactly 9:01, 901 silver tequila launched the 901 big idea promotion with a unique video that included a cameo by Justin Timberlake, the brand's owner. The video asked consumers to send in their big ideas for 901 silver tequila, and the winner would become the executive vice president of big ideas for 901 and receive a VIP trip to vegas, and a $25,000 signing bonus.

This professional campaign titled 'The 901 Big Idea' was published in United States in September, 2009. It was created for the brand: 901 Silver Tequila, by ad agency: White Space. This Digital medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted almost 15 years ago.


Advertising Agency: White Space, St. Louis, MO, USA
Copywriter: Josh Kell
Art Director: Mark Masterson
Additional credits: CoolFire Media
Producer: Pete Halliday
Directors: Josh Kell
Director of Photography: Dave Berliner
Talent: Jeremy Corray, Adam Hackbarth
Editor: Mike Kuhn
Interactive Implementation: Roux Interactive

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