True Classic

The 365 Pack

Agency: nmbl


Laundry is the worst! The sorting, the waiting, the one red sock that ruins everything. But now, laundry day only comes once a year.

To kick off 2024 right, True Classic has developed an innovative solution: “The 365 Pack”—a single pack of 365 perfectly fitting True Classic shirts, one for each day of the year.

Developed by nmbl, True Classic’s social agency of record which created the concept and all campaign assets, “The 365 Pack” features a social video crafted with Minneapolis-based production studio Pixel Farm. The campaign launched with a series of organic social posts inviting followers to share their worst laundry story for a chance to win the pack.

This professional campaign titled 'The 365 Pack' was published in United States in January, 2024. It was created for the brand: True Classic, by ad agency: nmbl. This Integrated medium campaign is related to the Fashion industry and contains 2 media assets. It was submitted 3 months ago.


Ryan Bartlett, Co-Founder & CEO, True Classic
Kayla Santos, Head of Brand, True Classic
Lauren A. Barone, Consumer Insights, True Classic
Tiffany Torbik, Social Media Community Manager, True Classic
Jonah Madeya, Director of Software Development, True Classic
Corel Theuma, Founder & CEO, nmbl
Alex Sopchak, Partner, CSO, nmbl
James Rogala, Executive Creative Director, nmbl
Allison Kasper, Associate Director of Project Management, nmbl
Eric Sherman, Social Strategy Lead, nmbl
Guilherme Claudino, Senior Designer, nmbl
Brian Caruso, Creative Director/CW
Marathon Pucci, Creative Director/AD
Kathy Yerich, Executive Producer, Pixel Farm
Jeff Stevens, Creative Director, Pixel Farm


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