Chicken Licken

Thato the Time Traveller

Agency: Joe Public


Inner peace is what Rock My Soul® is all about, but this time the creative team wanted to take our country’s famously friendly South African vibes and see what happens when we spread peace across the world, and even across time itself, via Thato the ‘Time Traveller’. The film stars Sherldon Marema as guy-next-door Thato, who becomes an unsuspecting interdimensional hero, armed only with his chilled out attitude and Rock My Soul® meal.

This professional campaign titled 'Thato the Time Traveller' was published in South Africa in November, 2019. It was created for the brand: Chicken Licken, by ad agency: Joe Public. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 3 years ago.


Advertising Agency: Joe Public (ATL & Digital), South Africa
Chief Creative Officer: Xolisa Dyeshana
Creative Group Heads: Natalie Walker, Jeanine Vermaak
Group Account Director: Amber Mackeurtan
Account Executive: Asbo Ofori-Amanfo
Head of TV and Radio: Di Cole
Production Company: They Films
Director: Alan Irvin
Exec Produce: Darren Gordon
Producer: Peta Sacke
Director of Photography: Fabian Vettiger
Production Art Director: Julie Bonnet
Wardrobe Stylist: Ruy Filipe
Editor & Company: Evy Katz / Left Post Productions
Visual Effects Company: Sinister Studios
Music Composition: Audio Militia
Audio: Lorens Persson / Sterling Sound
Post-production Online: Sinister Studios
Post-production Offline: Left Post Productions
Colourist: Craig Simonetti


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.