Rothy’s has one thing going for it that not every brand can claim: a totally obsessed fan base. Over 1 million customers have purchased Rothy’s after being recommended by a friend. Then once they make their first purchase, they have to have more – 40% of Rothy’s customers own more than one pair and 10% own more than five.
Now, leveraging the success from the word of mouth community building that first put Rothy’s on the map and in millions of closets, the brand is tapping into new communities through its biggest ad campaign to-date.
The campaign titled “That’s More Like It” personifies “The Rothy’s Effect,” an interpretation of the feelings and emotions that the shoe gives you when you first try it on. It captures the freedom, grace, spontaneous motion and downright delight that is at the core of Rothy’s, and demonstrates the transformative power that the brand has to lift up both the consumer and the world at large.
This professional campaign titled 'That’s More Like It' was published in United States in May, 2022. It was created for the brand: Rothy’s, by ad agency: YARD NYC. This Film medium campaign is related to the Beauty and Fashion industries and contains 1 media asset. It was submitted over 1 year ago.