Description
Major League Soccer has launched its largest coordinated marketing campaign to date, ‘Thanks World, We’ll Take It From Here’, as the MLS regular season resumes following the FIFA World Cup. Created by Ogilvy, the league-wide initiative aims to convert the global excitement generated by the tournament into long-term engagement by encouraging fans to continue their soccer journey through MLS. The campaign reflects the league’s growing confidence both on the field and within culture, using storytelling, music and cultural collaborations to showcase the weekly competition, local rivalries and live matchday experiences that define MLS.
The campaign spans national broadcast, streaming, digital, social, out-of-home and media partnerships, making it the most expansive marketing effort in league history. Alongside the national work, 15 MLS clubs have developed localised campaigns tailored to their communities, while all 30 clubs are hosting Soccer Celebrations, fan viewing events, local media partnerships and other activations designed to extend the World Cup’s momentum into cities across North America.
As the season resumes, every MLS club will introduce promotions and special offers to attract new supporters, with 22 clubs participating in the ‘First Match On Us’ initiative by offering complimentary tickets to first-time attendees. MLS says the campaign is designed to make the league more accessible while turning World Cup interest into lasting connections with clubs and communities. The national and local creative also features a roster of global icons, celebrity owners and MLS stars.
This professional campaign titled 'Thanks World, We’ll Take It From Here' was published in United States in July, 2026. It was created for the brand: Major League Soccer, by ad agency: Ogilvy. This Film medium campaign is related to the Sports industry and contains 1 media asset. It was submitted 17 minutes ago.
Credits
MLS Club Owners
David Beckham – Inter Miami CF
Matthew McConaughey – Austin FC
Earvin 'Magic' Johnson – Los Angeles Football Club
Kevin Durant -- Philadelphia Union
MLS Players
Lionel Messi – Inter Miami CF (Argentina)
Adri Mehmeti – Red Bull New York (United States/Albania)
Antoine Griezmann – Orlando City (France)
Brandon Vásquez – Austin FC (United States)
Cade Cowell – Red Bull New York (United States)
Cavan Sullivan – Philadelphia Union (United States)
Cristian Roldan – Seattle Sounders FC (United States)
Dayne St. Clair – Inter Miami CF (Canada)
Dejan Joveljić – Sporting Kansas City (Serbia)
Diego Luna – Real Salt Lake (United States)
Evander – FC Cincinnati (Brazil)
Hany Mukhtar – Nashville SC (Germany)
Jack McGlynn – Houston Dynamo FC (United States)
Julian Hall – Red Bull New York (United States/Poland)
Kristoffer Velde – Portland Timbers (Norway)
Marcel Hartel – St. Louis CITY SC (Germany)
Matt Freese – New York City Football Club (United States)
Matt Turner- New England Revolution (United States)
Max Arfsten – Columbus Crew (United States)
Michael Boxall – Minnesota United FC (New Zealand)
Miguel Almirón- Atlanta United (Paraguay)
Patrick Yazbeck – Nashville SC (Australia)
Paxten Aaronson – Colorado Rapids (United States)
Petar Musa – FC Dallas (Croatia)
Philip Zinckernagel - Chicago Fire FC (Denmark)
Prince Owusu – CF Montreal (Ghana)
Richie Laryea –Toronto FC (Canada)
Sebastian Berhalter – Vancouver Whitecaps (United States)
Son Heung-Min – Los Angeles Football Club (South Korea)
Tai Baribo – D.C. United (Israel)
Tim Ream – Charlotte FC (United States)
Timo Werner – San Jose Earthquakes (Germany)
Timothy Tillman – Los Angeles Football Club (United States)
Yannick Bright – Inter Miami CF (Italy)
