Agency: Ogilvy & Mather
To promote the new season of "The Apprentice" to white-collar workers — the main target of the program — the agency obtained staff lists from numerous companies and sent out bogus termination letters that were personalized and hand delivered.
This professional campaign titled 'Termination letter' was published on November 01, 2006. It was created for the brand: The Apprentice, by ad agency: Ogilvy & Mather. This Ambient medium campaign is related to the Media industry and contains 1 media asset. It was submitted over 16 years ago.
Advertising Agency: Ogilvy & Mather, Malaysia
Creative Director: Daniel Comar
Art director: Mag's Lim
Copywriter: Daniel Loo
Photographer: Alan Dang