There is only so much parents can do to entertain their kids in the confines of their house. A change of scenery is needed. We want parents to consider the Birmingham Zoo as a place of refuge by positioning the animals as therapists. What came was an interactive campaign where people could see the different animals the Birmingham Zoo has. And are rewarded with $5 on their next visit.
This student campaign titled 'Tell Us What You See' was published in United States in May, 2023. It was created for the brand: Birmingham Zoo, by ad school: The University of Alabama. This OOH Outdoor and Print media campaign is related to the Hospitality, Tourism, Recreation, Leisure, and Travel and Tourism industries and contains 6 media assets. It was submitted about 1 month ago.
Advertising Agency (School): University of Alabama, Tuscaloosa, Alabama
Art Director/Copywriter: Meagan Riordan
Art Director/Copywriter: Katelyn Roberts