Digital Ad: Interactive Google Earth feature embedded into Taste of the Wild’s website. See the wild animals used in Taste of the Wild’s dog food products in their natural environment. Use arrows to explore a 360-view of the landscape and see animals up close.


Insight: Some people give their dogs poor quality dog food because they think they’ll eat anything.
Big Idea: Dogs’ instinct is to eat real, wild animals.

This student campaign titled 'Taste the wild.' was published in United States in May, 2023. It was created for the brand: Taste of the Wild, by ad school: S.I. Newhouse School of Public Communications. This Digital and Print media campaign is related to the Pets industry and contains 2 media assets. It was submitted 11 months ago by Advertising Student: Samantha Levine of S.I. Newhouse School of Public Communications.


School: S.I. Newhouse School of Public Communications
Art Director: Samantha Levine
Copywriter: Samantha Levine
Instructor: Mel White


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