Taste the Victory with Frito-Lay!

Agency: D3


Attending the Super Bowl is a lifelong dream of many NFL fans. But Frito-Lay, a company dedicated to celebrating sports fandom, is taking that dream a step further and giving one fan a critical role in the official victory celebration. As a part of its Taste of Super Bowl campaign, Frito-Lay will give one lucky football fan a once-in-a-lifetime opportunity to press the button that launches the NFL’s official confetti for the winning team at Super Bowl LVIII.

“At Frito-Lay, our fans are at the center of everything we do – and we’re always dreaming up new and exciting ways to heighten the game-watching experience during the biggest sports moments of the year,” said Brett O’Brien, chief marketing officer, PepsiCo Foods North America. “The joy that comes with the Super Bowl confetti drop is truly unique. We loved bringing this feeling to life in our Taste of Super Bowl campaign and now will let one of our fans be the one to kick off the celebration at Super Bowl LVIII.”

For the chance to be the official confetti button pusher, fans can simply purchase a specially marked Frito-Lay Taste of Super Bowl bags, now available in stores nationwide. The first 500 eligible fans to scan the QR code on their favorite specially marked Frito-Lay snacks beginning January 25 at 12:00 a.m. ET will win a special Taste of Super Bowl Confetti Kit and be entered for a chance to win a trip to Super Bowl LVIII in Las Vegas to meet Marshawn Lynch and press the official Super Bowl LVIII confetti button.

Frito-Lay’s Taste of Super Bowl campaign features a new television commercial starring football legends Rob Gronkowski, Marshawn Lynch and Troy Polamalu as they rediscover the taste of victory – but this time with a chip-inspired twist. The former Super Bowl champions— with a combined seven Super Bowl victories between them – experience confetti bursting from bags of Lay's®, Cheetos® and Tostitos®. The crunch of the chip and subsequent pop of confetti transports them right back to the feeling of celebrating on football’s biggest stage.

This professional campaign titled 'Taste the Victory with Frito-Lay!' was published in United States in January, 2024. It was created for the brand: Frito-Lay, by ad agency: D3. This Film medium campaign is related to the Confectionery, Snacks and Sports industries and contains 1 media asset. It was submitted about 1 month ago.


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