Description
‘Taste the Thrill’ is the global launch campaign for Doritos’ Formula 1 sponsorship, co-developed by PS21 and Goodby Silverstein & Partners. It transforms everyday snacking moments into high-octane F1 experiences, using G-force visual effects and authentic race commentary to bridge the gap between the living room and the cockpit. This project serves as a cornerstone of PepsiCo’s partnership with F1, using the "crunch" as a literal catalyst for adrenaline.
This professional campaign titled 'Taste the Thrill ' was published in United Kingdom in March, 2026. It was created for the brand: Doritos, by ad agency: PS21. This Digital, Film, and OOH Outdoor media campaign is related to the Food industry and contains 1 media asset. It was submitted about 3 hours ago by PS21: Rebeca of PS21 DESIGN STRATEGY, S.A..
Credits
Agency: PS21
Client: Doritos - PepsiCo
Category: Food & Beverage
Campaign: Taste the Thrill
Client Contact: Jonnie Cahill, Kyle Gore, Liam Flanigan, Fernando Kahane, Alessia Taddei, Matt Saeger, Jon Oakeley
Production Company: Rebolucion
Director: Blok
Executive Producers: Ramon Corominas & Sete Ledo
Producer: Lucy Perez
Director of Photography (DOP): Adri del Val
Production Designer: Curru Garabal
Stylist: Charo Ferrer
Post-Production: Metropolitana
Color Grading: Alex Gregory (Harbor Pictures)
Sound Design: George Castle (Harbor Pictures)
Editor: Charlie Moreton (Work Editorial)
Post-Producer: Santiago Sierra Arrigorriaga
Music: Alberto Torres (Malalengua)
Voiceover (VO): David Croft
