Taste All the Good

Today, NatureSweet debuts its charming crew of new brand mascots, the Teamatoes, to the world for the first time in "Taste All the Good," a new digital campaign that brings the brand's characters into a live-action environment.

Created by 270B, the creative agency awarded AOR for NatureSweet earlier this year, the campaign introduces the brand’s new positioning unifying both flavor and purpose. It pairs the introduction of the Teamatoes with the brand's new creative direction centered on celebrating incredible flavor, joyful moments, and the belief that when things are done right, life tastes better.

In the hero spot, guests enjoy NatureSweet tomatoes as appetizers at a gathering while animated Teamatoes playfully point guests toward the food, adding charm to each moment eager to give snackers what they crave, ensuring each guest has the perfect bite. Designed to be universally understood, emotionally resonant, and flexible across social channels, the Teamatoes embody the heart of the NatureSweet brand while building memory and meaning through their consistent, lovable presence. The spot wraps with the pod label revealing the NatureSweet Associate before it closes, ensuring that “all the good” is shown: the delicious tomatoes and the amazing people who make them possible.

The landing page introduces the campaign's new characters while showcasing the NatureSweet product portfolio and inspiring consumers with fresh recipe ideas and product uses. People can spend more time with the Teamatoes in a game called “Reveal the Good,” seeking them out in a variety of illustrated scenes. Featured recipes link out to NatureSweet’s Instagram, showing people the delicious uses for the products.

The "Taste All the Good" campaign showcases multiple snacking occasions across different settings while highlighting the brand's signature pod packaging, including its portability and easy opening design. To bring the Teamatoes into a live-action environment, 270B transformed characters that first appeared on NatureSweet packaging in early 2026 into fully realized 3D personalities. They refined the Teamatoes through multiple rounds of development, including 360-degree turntables, lighting, shading, color, and animation, naturally translating their 2D design into a three-dimensional world.

During production, clay Teamato stand-ins established blocking and framing before the final visual effects were integrated into each scene. The production, helmed by Republic, required close collaboration between the creative, production, editorial, and visual effects teams to seamlessly blend the animated characters into live-action footage.

"Behind every creative spot is months of insight, creativity, and collaboration. We're excited to bring this campaign to audiences and thank everyone who helped make it happen, especially our agency partners at 270B." - Travis Laveault, Director of Omnichannel & Digital Marketing
The campaign launched across digital platforms in select DMAs.