To help raise awareness for Auckland Zoo’s conservation program, we used April Fools’ Day to convey a serious message, by disguising it as a joke.
This professional campaign titled 'Tasmanian Tigers' was published in New Zealand in April, 2011. It was created for the brand: Auckland Zoo, by ad agency: Ogilvy. This Digital medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted over 11 years ago.
Advertising Agency: Ogilvy, Auckland, New Zealand
Executive Creative Director: Damon O'Leary
Group Head Creative: Ben Pegler
Creatives: Freddie Coltart, Matt Williams
Designer: Sam Cox
Retoucher: Dan Spataru
Account manager: Michaela Kerr