Released following the 20-year anniversary (April 20) of the 1999 Columbine shooting. High school students now describe fear as a part of every school day. Active shooter drills and lockdowns, unannounced and not revealed as such until afterwards, have now become a part of their curriculum. AreWeNext is a group of students and parents who believe this is not acceptable, who are done responding to school shootings with thoughts and prayers. They ask viewers to join them in demanding change.
This professional campaign titled 'Targets' was published in United States in April, 2019. It was created for the brand: Are We Next, by ad agency: BooneOakley. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 4 years ago.
Advertising Agency: BooneOakley, Charlotte, USA
Creative Director: David Oakley
Art Director: Laura Beebe
Copywriter: Mary Gross
Developer: Sydney Oakley
Project Manager: Heather Nikoncyk
Production Company: Station Film
Director: Scott Corbett
Producer: Caroline Gibney
DP: Mego Lin
Editor (Independent): Bob Mori
Composer (independent): Dave Valdez
Sound Design (independent): Dean Hovey
Colorist: Beau Leon