Description
Strategy: The coffee brand Douwe Egberts wanted to sell more coffee. They based their campaign on the insight that every good conversation is held while having a cup of coffee. At home, at work or at a restaurant. So how do we sell more coffee? Simple: create more conversations.
Idea: Based on this strategy, Douwe Egberts launched the campaign “A good conversation starts with Douwe Egberts”. To support this campaign, they created the “conversation cup”. A coffee cup that helps you choose a conversation subject. Simply put your spoon in the cup and let it decide for you.
Results: The campaign led to a lot of heated conversations at the workplace and restaurants where they were distributed. They gave a great boost to the campaign “A good conversation starts with Douwe Egberts”.
This professional campaign titled 'Talking cup' was published in Belgium in November, 2009. It was created for the brand: Douwe Egberts, by ad agency: Duval Guillaume. This Direct medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted almost 15 years ago.
Credits
Advertising Agency: Duval Guillaume Brussels, Belgium
Creative Directors: Katrien Bottez & Peter Ampe
Copywriters / Art Directors: Hans Kerkhoff, Raoul Maris
Strategic Planner: Katrien Bottez
Media Planner: Annemie Verschueren
Account handling: Matthias Dubois, Annelies Van Der Donck
Print Producer: Claudine Sweers
DTP: Arnaud Duval
