Description
The CESAR® brand believes the best life is a shared life, and in 2022 they made a commitment to make the world a more dog-friendly place, starting with the workplace. Many businesses may know the benefits of a dog-friendly office, but they probably think it’s hard to operationalize or don’t know how to start.
To help businesses get started, the brand is launching the 2023 CESAR® Workplace Grants Program, powered by the Mars Petcare BETTER CITIES FOR PETS™ program, designed to help companies make simple changes and welcome dogs into offices, or to further enhance their current dog-friendly offerings.
To get pet parents involved, the brand has also launched a new creative campaign, led by creative agency BBDO New York, built around a totally different animal: the rhino. Social videos show a rhino wreaking havoc on an office to make the point that going dog friendly is no big deal by comparison. The integrated campaign includes custom rhino filters for Instagram, Facebook and Snapchat that allow users to create a video of a rhino in their own office to help spread the word, as well as :06 and :15 videos, and PR and influencer support.
The CESAR brand has also created destinations for both businesses and consumers to learn more about the CESAR brand’s commitment at cesar.com/dogs-at-work.
This professional campaign titled 'Take Your Dog To Work Day' was published in United States in June, 2023. It was created for the brand: CESAR®, by ad agency: Weber Shandwick. This campaign is related to the Food and Pets industries and contains 1 media asset. It was submitted 11 months ago.
Credits
Creative Agency: BBDO New York
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, North America: Luiz Sanches
Chief Creative Officer, New York: Matt MacDonald
Executive Creative Director: Peter Kain
Executive Creative Director & Copywriter: Pedro Corbett
SVP, Creative Director: Fred Kovey
SVP, Creative Director: Mauricio Mazzariol
SVP, Creative Director: Eric Goldstein
EVP, Senior Account Director: Sally Nathans
SVP, Account Director: Elizabeth Maini
VP, Account Director: Caitlyn Norling
Account Manager: Chelsea Berk
Account Executive: Grace Engler
EVP, Group Planning Director: Yin Chung
SVP, Head of Connections Planning: Enda Conway
Connections Planner: Carly Duris
VP, Group Executive Producer: Becky Burkhard
Content Producer: Eduardo Dañino
Digital Producer: Harvey Lacsina
Interactive Group Executive Producer: Katie Young
Interactive Producer: Marcelo Hanta-Davis
Senior Business Affairs Manager: Shelly Bloch
Project Management Director: Mark Lester
Global Deployment Supervisor: Christina Albert
Global Deployment Executive: Diana Lichtenstein
Production Company: Landia
Managing Partner, EP: Juan Taylor
Director: Lucas Shannon
Producer: Florencia Gastelu
Creative Assist: Barbara Terasani
Post-Production Company: La Posta
Executive Producer: Pablo Tufaro
VFX Supervisor: Federico Quirós
3D Supervisor: Nicolas Cantarelli
VFX Producer: Sebastian Bucarey
VFX Coordinator: Juana De Miguel
VFX Coordinator: José Orelle
VFX Editor: Sandra Gonzálex Osorio
VFX Editor Assistant: Sophia Chiara Villano
VFX Artist: Carlos Jolly
VFX Artist: Eliana Varela
VFX Artist: Juan Ignacio Olivera
VFX Artist: Bruno Baruffaldi
Lighting: Hernan Caratolli
Modeling: Pablo Veretoni
Animation: Martin Mangiafave
Animation: Andres Castro
Simulation: Juan Migel Tomala
3D Generalist: Joaquin Nicolau
Post Producer: Leo Mercado
Post Coordinator: Sol Berecoechea
Colorist: Xavi Santolaya
Audio Production: Porta Studio
General Director: Martin Porta
Sound Editor: Ezequiel Martinez
VO Record: Sonic Union
Production Company: BBDO Studios
Studios Director: Kelly Matousek
Production Operations Manager: Jimmy McGee
Production Design Lead: Ray McGale
Creative Tech Lead: Eric Bintner
Editor: Alex Mirza
Post Producer: Cathy Ellis
Studios Coordinator: Kevin Bostic
