Scion launched "Take On the Machine" Augmented Reality Game at http://www.TakeOntheMachine.com (look for the "Augmented Reality" tab at the top), where for the very first time in a commercial game, an AR marker is used as the steering wheel to drive a car. A Spectacular print ad is appearing in the September issues of Inked, Giant Robot, Juxtapoz, XLR8R, Dsport, Modified and a few other magazines, where the ads feature a removable AR marker. Watch the video too: http://www.vimeo.com/14393938
This professional campaign titled 'Take On the Machine' was published in United States in September, 2010. It was created for the brand: Scion, by ad agency: Attik. This Digital medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted about 12 years ago.
Advertising Agency: Attik, USA