ADVERTISING

Scion

Take On the Machine

Agency: Attik

Description

Scion launched "Take On the Machine" Augmented Reality Game at http://www.TakeOntheMachine.com (look for the "Augmented Reality" tab at the top), where for the very first time in a commercial game, an AR marker is used as the steering wheel to drive a car. A Spectacular print ad is appearing in the September issues of Inked, Giant Robot, Juxtapoz, XLR8R, Dsport, Modified and a few other magazines, where the ads feature a removable AR marker. Watch the video too: http://www.vimeo.com/14393938

This professional campaign titled 'Take On the Machine' was published in United States in September, 2010. It was created for the brand: Scion, by ad agency: Attik. This Digital medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted about 12 years ago.

Credits

Advertising Agency: Attik, USA

Candia
Coca-Cola Zero

ADVERTISING

iStock Essentials

Sprigs drip slow motion 2

Artist: Filippo Carlot

iStock Signature

Grap Leafe

Artist: travenian

iStock Signature

Grape Leafe

Artist: travenian

iStock Essentials

Sprigs drip slow motion

Artist: Filippo Carlot

iStock Signature

cutting a scion of tree in garden

Artist: Takevery_capture

iStock Essentials

Descendant Definition

Artist: DruidF

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.