The National Center for Missing & Exploited Children has created a powerful tool to help children regain control. Today, the nation’s leading child protection organization is announcing a new tool to combat child sexual exploitation and help kids remove their nudes from the internet. The groundbreaking platform, aptly named, Take It Down, is available now and allows users from around the world to submit a report that can help remove online nude, partially nude, or sexually explicit photos and videos depicting a child under 18 years old. Meta provided initial funding to build the infrastructure for the program that NCMEC launched at the end of December 2022. Since then, more than 200 cases have been submitted.
A new public service announcement, created by award winning ad agency, VCCP, focuses on the theme of moving forward. This new PSA will appear on platforms that kids frequent to ensure they are receiving the message directly. We can’t go back and change what happened, but we can help you move forward.
Take It Down works by assigning a unique digital fingerprint, called a hash value, to specific images or videos. When tech platforms sign up to participate, they are provided these hash values so they can detect and remove the imagery on their public or unencrypted sites and apps. This all happens without the image or video ever leaving a device or anyone viewing it.
This professional campaign titled 'Take It Down' was published in United States in February, 2023. It was created for the brand: National Center for Missing & Exploited Children, by ad agency: VCCP. This Digital medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted 7 months ago.
ECD, Partner: Joel Kaplan
Creative Director: Allen Yu
Art Director: Taylor Dahl
Copywriter: Trevor Larsen
Project Manager: Anna Carnochan
Director of Business Affairs: Cara Orlowski
Executive Producer: Nikki Castillo Sikes
Production/BA Coordinator: Ian Osselaer
Director of Client Services: Krista Osol
Account Supervisor: Emily Menken
Director of Business Evolution: Henry Fernandez
Chief Strategy Officer, Associate Partner: Brendan Robertson
Senior Strategist: Melissa Santiago
Analytics & Media Director: Jiho Chung
Analytic Strategist: Leena Annamraju
Music, Sound Design & Mix: Pico Studio
Executive Producer: Ellis Hawes
Executive Creative Director: Lucas Field
Lead Engineer: Jamie Hunsdale
Online/Color/Finishing: JAMM Visual, Inc.
Executive Producer: Asher Edwards
Colorist: Beau Leon
Color and Online Producer: Jon Lazer