Description
Whatnot today launched “Take a Shopping Trip”, its first national brand campaign, starring New York Giants running back Cam Skattebo, alongside Whatnot sellers. The campaign invites viewers to experience online shopping differently on Whatnot: live, entertaining, community-driven, and full of unexpected discoveries.
As an active Whatnot shopper himself, Skattebo brings the fun and charisma he’s known for on the field to this campaign. In the 30-second spot, titled “Cam’s Trip”, he opens Whatnot on his phone and crashes through his trophy room wall into a series of imaginative worlds inspired by live shows anyone can tune into on the platform. He visits Nick and Grant of @backyardbreaks for a one-of-one rookie card of himself, then picks up a prime cut of steak from Sheryl and Sam of @butcherstar. When he realizes he needs a fork, he dives into a vintage and home décor show with Ashley and Jacob of @houseofcoop. By the end, his office is full of Whatnot finds, and his mom bursts through one of the walls to compliment what he’s done with the place.
Directed by Vedran Rupic of MJZ and produced in partnership with independent creative agency CALLEN, the ad puts Whatnot sellers at the center of the spot. Their product expertise, personalities, and passion for what they sell highlight what makes live shopping on Whatnot so fun and accessible.
“I was on Whatnot way before I was asked to be part of this campaign. Not only did we have a lot of fun on set, it was awesome to meet some of my favorite sellers in person,” said Skattebo. “I’d already bought sports cards from Backyard Breaks, so getting to shoot with Nick and Grant was great. Sheryl and Sam from Butcherstar have a restaurant in Sacramento, where I grew up, so we had plenty to talk about. And my mom shops on Whatnot too, so having her in the spot was the best part.”
“The best shopping trips have always been about having fun. They’re about exploring, connecting with people who share your interests, and finding something you weren’t looking for,” adds Andy Tu, Vice President of Marketing at Whatnot. “There is no Whatnot without our sellers, so bringing them into our first campaign was the goal from the start. Every live show has its own seller, its own community, and its own surprises. Nobody brings more fun on or off the field right now than Cam, and as a Whatnot shopper himself, he was the right person to bring this campaign concept to life.”
The ad will make its television debut during the New York Giants game on Sunday, October 25. The broader campaign will air across major NFL and NBA games this season, alongside Dancing with the Stars, The Voice, and Bravo shows throughout the end of the year.
Two more video spots will roll out in the coming months, celebrating Whatnot’s fashion and collectibles categories. The campaign will extend across out-of-home in NY and LA, and include streaming, digital, audio, social, and influencer partnership channels.
Download Whatnot today and take a shopping trip of your own.
This professional campaign titled 'Take a Shopping Trip' was published in United States in October, 2026. It was created for the brand: Whatnot, by ad agency: CALLEN. This Film medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted 2 minutes ago.
