ADVERTISING

SPCA

Take a leash, give a life

Agency: Y&R

Description

To encourage adoption at the SPCA, we decided to give away free dog leashes. We created a special hoarding featuring life-sized pictures of dogs from the SPCA along with dog leashes that were draped over the pictures to resemble cage bars. Placed strategically at a high traffic area in popular shopping malls, the public was urged to symbolically help free the dogs by taking a dog leash. A web link printed onto the leashes led people onto a micro site, allowing them to learn more about the dogs at the SPCA.

This professional campaign titled 'Take a leash, give a life' was published in Malaysia in March, 2010. It was created for the brand: SPCA, by ad agency: Y&R. This Ambient medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 12 years ago.

Credits

Advertising Agency: Y&R Kuala Lumpur, MALAYSIA
Regional Creative Director: Marcus Rebeschini
Regional Head of Copy: Edward Ong
Executive Creative Director: Steve Hough
Creative Director: Ida Rahman
Head of Art: Heng Yik See
Art Director: Jamie Toh
Copywriter: Randy Lee
Illustrator: Jamie Toh
Typographer: Jamie Toh
Photographers: Thomas Chiang, Character Studio

Video Buster
Scotch-Brite

ADVERTISING

iStock Essentials

Ontario SPCA and Humane Society ...

Artist: JHVEPhoto

iStock Signature

Society for the Prevention of Cr...

Artist: winhorse

iStock Signature

Cute Kitten in a basket looking ...

Artist: wilpunt

iStock Essentials

Crated Dog

Artist: Joe_Potato

iStock Essentials

Connect people in communication ...

Artist: Sakorn Sukkasemsakorn

iStock Signature

Mens Best Friend

Artist: Montes-Bradley

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.