Take a Brrr

Agency: VML


KitKat is giving a nod to the freezing cold temperatures hitting the UK with a cool new out-of-home advert. The execution empathises with Brits as they faced the coldest night of winter so far, with some areas of the country reaching minus double digits. Inspired by the arduous early morning task of scraping the ice from your car windscreen, the iconic chocolate bar invites people to ‘Take a Brrr’ from the cold.

Created by integrated creative agency VML, the work went live across the UK today and will be live for two days – throughout the cold snap. The creative will also run across KitKat’s UK social channels.

The execution itself went from ideation to live in just 36 hours, showcasing the power of a great idea and collaborative client partnerships.

Mike Watson, creative director at VML, said: “With an arctic cold snap having us all reach for jumpers, hats, gloves, coats… and yet more jumpers, we wanted to entice people to take a brrr…eak with KitKat. An impressively quick turnaround from a brilliant team.”

This professional campaign titled 'Take a Brrr' was published in United Kingdom in January, 2024. It was created for the brand: KitKat, by ad agency: VML. This OOH Outdoor medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted 3 months ago by Associate Director, Communications: Billi Hatfield of VML.


Agency: VML
ECD: Tom Drew
Creative Director: Mike Watson
Creative Director: Russell Fisher
Studio Manager: Nathan Jones
Business Director: Sam Brooks
Senior Account Director: Charlotte Gladwin
Senior Account Manager: Juliet Loneragan
Senior Project Manager: Victoria Thorniley

Client: KitKat
Marketing Director, Nestle Confectionery UK: Beth Lucas
Senior Brand Manager, KitKat UK: Stephanie Scales


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