Childhood is characterized by playing, playing and playing; But what happens when, as a child, you must stop playing by going in search of your own food?
Since 2016 in Venezuela a food shortage crisis has been generated, which forced entire families to go out in search of any type of food, which they did not always get.
A piece of radio made with children, who suffer this situation day by day, seeks to make a call so that after 2 years this situation stops happening.
This professional campaign titled 'Tag! You’re It (Boy), Tag! You’re It (Girl)' was published in Venezuela in May, 2018. It was created for the brand: REDHNNA, by ad agency: DLBGROUP. This Audio medium campaign is related to the Public Interest, NGO industry and contains 2 media assets. It was submitted over 5 years ago.
Advertising Agency: DLB Group, Caracas, Venezuela
Chief Executive Officer: Larry Hernández
Chief Creative Officer: Okarina Castaño
Creative Director: Óscar González
Copywriters: Jhoselin Rivas, Tomás Berroterán
Music / Mixer: Luis Manuel Emmanuelli