The funnest challenge was to make a simple T-Shirt interesting and story driven. Famed pop artist Alex Pardee has a unique cult following around his apparel...an entitled demographic that responds only to unconventional entertainment instead of direct advertising. We took the relatable story of not knowing what to wear on a date + a monster attack scene, akin to Pardee's creepy, over-colored work and came up with this!
This professional campaign titled 'T-Shirt Monster' was published in United States in April, 2010. It was created for the brand: Zerofriends, by ad agency: Reedy Creative. This Film medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted almost 14 years ago.