Though the idea of using protection during sex is generally apprehended, people tend to think unprotected oral sex is ok, and rarely use condoms when it comes to going down on someone. The challenge was to generate an awareness emphasizing the fact that STIs are also transmitted during oral sex. Especially syphilis!
Here is the tv ad as well.
This professional campaign titled 'Syphilis sucks' was published in Reunion in July, 2010. It was created for the brand: RIVE, by ad agency: Ogilvy. This Direct medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 13 years ago.
Advertising Agency: Luvi Ogilvy, Reunion Island
Creative Director: De Oliveira Pedro
Art Director: Fanny
Copywriter: Philippe Amsalem
Photographer: Laurent Diat