ADVERTISING

RIVE

Syphilis sucks

Agency: Ogilvy

Description

Though the idea of using protection during sex is generally apprehended, people tend to think unprotected oral sex is ok, and rarely use condoms when it comes to going down on someone. The challenge was to generate an awareness emphasizing the fact that STIs are also transmitted during oral sex. Especially syphilis!
Here is the tv ad as well.

This professional campaign titled 'Syphilis sucks' was published in Reunion in July, 2010. It was created for the brand: RIVE, by ad agency: Ogilvy. This Direct medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 11 years ago.

Credits

Advertising Agency: Luvi Ogilvy, Reunion Island
Creative Director: De Oliveira Pedro
Art Director: Fanny
Copywriter: Philippe Amsalem
Photographer: Laurent Diat

ADVERTISING

iStock Essentials

Paris, France; January 10 2022: ...

Artist: tigristiara

iStock Signature

aerial view of boat and people g...

Artist: Guven Ozdemir

iStock Signature

aerial view of boat and people g...

Artist: Guven Ozdemir

iStock Essentials

Beautiful tents in mountains nea...

Artist: Adil Abdrakhmanov

iStock Essentials

Young Elephant Playing in the Ri...

Artist: SupawadeeAdam

iStock Signature

Bridge And Buildings On Rhône Ri...

Artist: AleksandarGeorgiev

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.