Description
What happens when you invite five of the most innovative international digital artists, equipped with powerful Z by HP workstations, to collaborate around an energized dance anthem from Alt-Pop German rock duo Milky Chance? You get “Synchronize,” a fantastical, otherworldly journey into the colorful minds of Z by HP global ambassadors, who are provided with product and payment by HP and include Orlando Arocena, Bradley G Munkowitz aka GMUNK, Nidia Dias, Jody MacDonald, and Rik Oostenbroek, inspired by the sounds of guitarist/singer Clemens Rehbein and bassist/percussionist Phillipp Dausch, aka Milky Chance.
Z by HP first challenged its global ambassadors to bridge geographic divides in 2021 in the production of a short film called “The Living System” using the previous generation of desktop workstations to evolve their creative skillset. In this second effort, “CoCreated: The Story of a Mixed-Media Music Video Collaboration,” these incredible artists were challenged to push their skillsets, experimenting with emerging AI, real-time, and simulation tools to produce a music video with multiple voices, and a singular vision.
Developed in partnership with integrated agency Giant Spoon, the video takes the viewer on a ride through syncopated visuals timed to highlight the rhythm of the track. Scenes meld and morph into one another, featuring lush landscapes captured in India by Jody, real-time sequences from Nidia, GMUNK’s colorful rotating cloud simulations, Rik’s vibrant floating orbs, and a vector art poster from Orlando that draws inspiration from each of the ambassador’s contributions. The stunning imagery was created using 3D simulations and custom assets, built using real-time 3D and AI-powered tools.
Tools used by the artists on this creative journey include JangaFX’s EmberGen, Stability AI’s Stable Diffusion, Autodesk’s Maya, Maxon’s Cinema 4D, SideFX Houdini, Adobe Creative Cloud, Epic Games’ Unreal Engine, and Topaz Labs’ VideoAI. The data demands of bringing this project together and enabling high levels of creative collaboration and iteration required the rigorous performance and robust capabilities supported by Z workstations.
Learn more about this exciting collaboration by watching the behind-the-scenes making-of-reel. Visit Z by HP online to learn more about how the latest desktop workstations can bolster your creative vision.
This professional campaign titled 'Synchronize' was published in Germany and United States in March, 2024. It was created for the brand: HP, by ad agency: Giant Spoon. This Integrated medium campaign is related to the Electronic Devices industry and contains 2 media assets. It was submitted about 2 months ago.
