Switch-up-to-new when it suits you

Agencies: VCCP London Havas Media UK


O2 is today launching ‘Switch-up-to-new when it suits you’ a new integrated campaign, together with agency of record VCCP London, to celebrate O2 giving its customers more freedom to flex their plan and swap their phone at any point in their contract, as many times as they’d like. O2 Switch Up will automatically be included in Plus Plans at no extra cost, offering customers a completely non-restrictive contract and even more flexibility to swap their mobile to suit their needs.

To celebrate this market leading offering from O2, the campaign leads with a 30” spot which will premiere on Friday 26th August. The new creative enlists the help of O2’s friendly blue Robot, Bubl as it wanders through a busy park on the hunt for a current O2 customer who is ready to ‘Switch Up’ their mobile phone. Treating viewers for the first time ever to the world through Bubl’s eyes, the film sees Bubl hone in on a prospective customer, as a precision lens appears, allowing Bubl to track down its target through ‘Bubl vision.’ Determined to complete its mission, Bubl sprints and leaps like an undercover agent as it makes its journey through the park, before opening its tummy cupboard, allowing the O2 customer to hand over her phone, swapping it for a new phone.

Havas Media UK, part of Havas Media Group UK, is handling media planning and buying with the strategy of the campaign building on the growth in consideration created by Roam Freely campaign. Alongside TV, ‘O2 Switch Up’ pivots media strategy to focus on high dwell entertainment spaces including VOD, Cinema, OLV, social, OOH, radio, Twitch and across partnerships. Supporting campaign assets showcase Bubl brandishing its ‘Switch Up’ tummy cupboard, demonstrating how easy it is for O2 customers to swap their devices, revealing the hero campaign strapline ‘Switch-up-to-new when it suits you’

This professional campaign titled 'Switch-up-to-new when it suits you' was published in United Kingdom in August, 2022. It was created for the brand: O2, by ad agencies: Havas Media UK and VCCP London. This 360° medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 1 year ago.


Client: VMO2

Darren Bailes - Global Chief Creative Officer
Laura Muse - Creative Director
Pip Bishop - Senior Creative
Chris Hodgkiss - Senior Creative
Jon Bancroft - Digital Creative Director
Carly Parris - Senior TV Producer
Rose Bartel - Managing Partner
Hannah Martin - Planning Director
Kate Jackson - Senior Account Director
Connor Fairfield - Account Manager
Ali Power - Senior Creative Producer
Romana Kit - Senior Creative Producer
Darryl Lally - Senior Digital Producer
Martin Pavlica - Senior Designer
Filip Stanek- Senior Designer
Neil Hewitson- Senior Designer
Caroline Denby - Social & Influence Creative
Daryn Lawrence - Creative Director
Thomas Whetnall - Assistant Studio Manager
Tom Loach - Design Director
Rob Churcher - Senior Designer
Alex Aarons - Senior Post Producer

Alex Boutell - Director
Maddy Easton - Producer
James Howland - EP
Matt Fox - DOP

The Mill
2D Lead – Dan Lorenzini
CG Lead – Matteo La Motta
Anim Lead – Shiny Rajan
Colourist – Philip Hambi
Comp Assist – Pramod Dwivedi and Pavan Gurhalkar
Motion Designer – Paul Hunt
Producer – Jamie Hughes

The Whitehouse
Adam Rudd - Editor
Steven Waltham - Edit assistant
Ella Sedgwick - offline Producer

Sam Ashwell - Sound engineer
Olivia Ray - Sound Producer

Havas Media
Liam Bennett - Client partner
Dom Whitehurst - Strategy Director


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