War on Irrational Fear

Swimming, Lightning, Sniffles, Booty calls, Lollipops

Agency: Incitement Design


The War on Irrational Fear is a satire campaign that critiques the so-called "war on terror" through satire and serious research. While there is a lot of debate around specific "war on terror" tactics, there is very little discussion of whether terrorism is a large enough threat warrant such a large sacrifice of money and liberty to begin with. Our campaign addresses this issue.

This professional campaign titled 'Swimming, Lightning, Sniffles, Booty calls, Lollipops' was published in United States in November, 2013. It was created for the brand: War on Irrational Fear, by ad agency: Incitement Design. This OOH Outdoor medium campaign is related to the Public Interest industry and contains 5 media assets. It was submitted over 10 years ago.


Advertising Agency: Incitement Design, New York, USA
Creative Director / Art Director: Robert Arnow
Copywriter: Aviva Oskow
Illustrator: Miguel Ibarra
Co-Director / Editor: Miska Draskocsky

Eli Lilly Oncology
Wells Fargo


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